AI in Practice: ChatGPT, Midjourney & Co.

Work Smarter, More Efficiently, and Creatively with Artificial Intelligence (AI).

For professionals in marketing, communication, sales, or product management, it's essential to familiarize yourself with the new AI-powered tools.

ChatGPT, Midjourney, RunwayML, Lumen5, Heygen, Firefly, and other tools are not just future concepts but offer practical solutions to streamline daily communication tasks.

In our one-day workshop, you'll gain insights into these tools and learn their practical applications for your daily tasks. The workshop also covers legal considerations and the opportunities and risks involved. You can apply what you learn immediately after the session.

Learning Objectives: What will you take away from the seminar?

• Understand the principle of the most important AI tools and recognize their areas of application in communication
• Master the basics of prompting and be able to design effective content in text, image, and video
• Apply the right tools in daily work and use them successfully
• Understand the legal requirements when using AI tools in marketing and identify potential legal risks
• Assess opportunities and risks of using them in marketing and sales and know how to consider these in one's own work
• Develop an understanding of how ChatGPT might evolve in the future and how to respond to these developments

Seminar Content: What will be covered?

INTRODUCTION TO CHATGPT, MIDJOURNEY, AND MORE

• Understanding AI and Machine Learning
• Benefits of AI tools in marketing, communication, and sales

APPLICATION IN MARKETING, COMMUNICATION, AND SALES

• Which tools are suitable for specific tasks?
• From target audience analysis to strategy development with ChatGPT
• From idea to content production across all communication channels
• From product to sales: customer-centric and personalized sales content

PROMPTING: ACHIEVING IMPRESSIVE RESULTS

• What is prompting and how does it work?
• Creating effective prompts
• Best practices when interacting with AI tools

PRACTICAL APPLICATION: TEXT, IMAGE, VIDEO

• Text: Create, summarize, and format content for websites, social media, presentations, emails, mind maps, etc.
• Image: Design images for different communication purposes, simulate photoshoots, develop storyboards
• Data: Create tables, structure and consolidate figures

All use cases will be demonstrated, and with the help of our experienced team, you'll practice using the tools.

LEGAL TOPICS, OPPORTUNITIES, AND RISKS

• Data protection aspects when using ChatGPT
• Legal requirements for chatbots in marketing
• Opportunities and risks of using ChatGPT

SUMMARY AND OUTLOOK

• How participants can further develop their knowledge
• Future developments in the realm of ChatGPT
• Resources and support

Target Audience: Who is this seminar for?

This seminar is ideal for:

• Marketing managers analyzing target groups, developing concepts, and planning communication measures
• Agency staff creating content and marketing campaigns for clients
• Social media managers aiming to optimize their channels and improve content creation efficiency
• Communication and content managers looking to develop brand stories and become industry leaders
• Sales leaders wanting to better understand their target audience and generate tailored sales pitches
• Marketing and sales staff in small to medium-sized businesses aiming to enhance their digital skills with new tools
• Executives eager to experience the potential of these tools and integrate them into their organizations

Prerequisites: What should you bring?

All you need is curiosity and a laptop. No prior knowledge is required. The content is tailored for beginners or those who have tried tools like ChatGPT and Midjourney. You'll receive instructions in advance to purchase a ChatGPT Pro license for CHF 20 (valid for one month).

Summary

Location: Metaverse Academy, Räffelstrasse 25, Zurich

Next Dates:

Friday, 24th May, 2024
Time: 9am - 5pm

Tuesday, 18th June, 2024
Time: 9am - 5pm

Fee: CHF 550 incl. Lunch

Important: Seminar language is German.
If you wish to have an individualized workshop in English or customized for your team, please contact roger.oberholzer@metaverse-academy.ch